Faced with increasingly fast and complex markets and constrained by budget limitations, asset owners are asking their asset managers for insights, advice and enhanced levels of service. Asset managers are responding by enhancing client centricity to retain and attract clients in an increasingly competitive market.
This new report highlights approaches to implementing a truly client-centric strategy, including monitoring and measuring service quality, staffing the client experience and creating strategic partnerships with top clients. In addition, it also looks at how asset managers can elevate service through persona-based segmentation techniques.
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