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Executive Summary

An effective product strategy is essential for driving sustained growth. In 2024, Coalition Greenwich undertook a study with asset managers to assess the latest trends in product development and management. View the resulting insights.

Methodology

In 2024, Coalition Greenwich undertook a study with asset managers to assess the latest trends in product development and management. Globally, we gathered feedback from 74 senior stakeholders at 68 firms on their views of the current product landscape, including product development and management approaches and processes, differentiators, product shelf outlook, stakeholders and product review triggers. The study was conducted between May and June 2024.